Snow-covered mountain peaks with rocky, snow-dusted slopes in foreground under a pale sky.
Logo with bold black and white text stating 'Capabilités Company'.
Close-up of the text 'HIT CLONE' in bold white letters with black shadow on a black background.

THE IN-HOUSE TEAM YOU

DON’T HAVE TO PUT ON

YOUR PAYROLL.

NOT AN AGENCY. NOT CONSULTANTS.  A CAPABILITY PARTNER.

WE INTEGRATE INTO YOUR TEAM TO STRENGTHEN THE AREAS THAT MATTER MOST: BRAND, PRODUCT, & PERFORMANCE.

WHAT WE DO

WE SHOW UP TO YOUR MEETINGS. WE USE YOUR TOOLS. WE WORK WITH YOUR PEOPLE. YOUR TEAM STAYS YOUR TEAM. WE HELP MAKE IT STRONGER.

  • WE HELP SHAPE HOW YOUR BRAND SHOWS UP & SCALES.

    • BRAND NARRATIVE, POSITIONING, & MESSAGING

    • GTM & CAMPAIGN DEVELOPMENT

    • PAID MEDIA & EMAIL

    • REVENUE & BUDGET FORECASTING

    • SHOPIFY OPTIMIZATION & ECOM MANAGEMENT

    • CREATIVE PRODUCTION: PHOTO, VIDEO, & AD ASSETS

  • WE BUILD PRODUCT IN COLLABORATION WITH BRAND

    • PRODUCT LINE STRATEGY

    • SEASONAL PLANNING

    • MERCHANDISE & PRICING FRAMEWORKS

    • PRODUCT STORYTELLING & GTM

    • DESIGN DIRECTION

    • SUPPLIER & PRODUCTION ALIGNMENT

    • PRODUCT FEEDBACK LOOPS

  • CLARITY, STRUCTURE, & FINANCIAL DISCIPLINE ARE A REQUIREMENT FOR SUSTAINABLE GROWTH.

    • BUSINESS PLANNING & OPERATIONAL STRUCTURE

    • P&L STEWARDSHIP & FINANCIAL MODELING

    • FORECASTING & RESOURCE CLARITY

    • EXECUTIVE MENTORSHIP

    • INVESTOR & STAKEHOLDER COMMUNICATION SYSTEMS

LET'S CHAT

WE’VE RUN BRANDS.

WE’VE MADE  products.

WE’VE BUILT STORES.

WE KNOW HOW SH*T WORKs.

LET'S CHAT

EMERGING & ESTABLISHED BRANDS

WHO WE WORK WITH

WE’RE A GOOD PARTNER FOR EMERGING & ESTABLISHED BRANDS WITH CLEAR GOALS AND A TEAM READY TO GROW WITH INTENTION. WE’RE NOT THE RIGHT FIT FOR IDEA-STAGE STARTUPS OR EARLY VALIDATION PHASES.

    • WANT TO INCREASE CAPABILITY, CLARITY & EXECUTION

    • VALUE DECISION-MAKING ROOTED IN DATA & LOGIC

    • VALUE SUSTAINABLE GROWTH

    • ARE WILLING TO PRIORITIZE A SHARED MINDSET

    • CARE ABOUT BRAND STORYTELLING JUST AS MUCH AS PERFORMANCE

    • OUTDOOR & LIFESTYLE BRANDS

    • PERFORMANCE APPAREL & HARD GOODS

    • HEALTH & WELLNESS SUPPLEMENTS

WE CARE ABOUT BRAND

STORYTELLING JUST AS

MUCH AS PERFORMANCE.

LET'S CHAT

HOW WE WORK

NO BULLSH*T JARGON. NO COMPLEXITY. NO MYSTERY.

CLARITY. ALIGNMENT. EXECUTION.

GET THE REAL PICTURE.

We audit what’s happening right now: brand positioning, product strategy, demand channels, systems, people, & habits.

No judgment. No fluff. Just the truth, so we know where to apply pressure.

01.

SIT INSIDE YOUR TEAM.

We don't “advise from afar.” We join your meetings, your Slack, your roadmap, your planning cycles.

No disruption. No re-org. Just traction & ownership.

02.

BUILD THE DAMN PLAN.

We design a plan that your team can actually execute.

Paid media, lifecycle, creative, product cadence, assortment, resourcing, & margin all tied together.

03.

EXECUTE.

We execute alongside your team … optimizing spend, tightening retention, improving site & product experience, steering creative, and supporting leadership.

We report on revenue, margin, & momentum. No vanity metrics.

04.

LET'S CHAT

LESLIE GREVE | CMO @ BGZ BRANDS

“Capabilities Company integrated directly into our team, led the Shopify replatform, aligned cross-functional partners on a global site redesign that improved conversion, and managed e-commerce with full ownership of planning, forecasting, and scaling.”


RYAN BISHOP | ECOM DIRECTOR @ 686 TECHNICAL APPAREL

“I’ve only had the pleasure of working with a few people who can expertly and thoughtfully balance the push and pull of ecomm ($) and marketing/creative/brand. CC is at the top of that list.”

  • Black-and-white photo of a man wearing a cap and a puffy jacket, with his eyes closed, holding onto the zipper of his jacket, with a tattoo of a star on his hand, outdoors during sunset.

    ANTHONY RIVERA

    FOUNDING PARTNER

    DESIGN / MERCHANDISING / RETAIL / STRATEGY / OPERATIONS

  • Black and white portrait of a man with styled hair, a beard, and wearing a plaid shirt.

    DAVID DEMARTINI

    FOUNDING PARTNER

    STRATEGY / EXECUTIVE LEADERSHIP / GENERAL MANAGEMENT / INVESTOR

  • Black and white photo of a young man wearing a baseball cap and athletic shirt, looking at the camera with a slight smile.

    ELAN MAJ

    FOUNDING PARTNER

    MARKETING / DIGITAL / BRAND DEVELOPMENT / CREATIVE

START THE CONVERSATION

WE WORK WITH A SMALL NUMBER OF BRANDS AT A TIME SO WE CAN BE FULLY EMBEDDED & EFFECTIVE. IF YOU’RE LOOKING TO STRENGTHEN YOUR MARKETING & ECOM FUNCTION, SHARE A FEW DETAILS AND WE’LL FOLLOW-UP WITHIN 1-2 BUSINESS DAYS.

NO PRESSURE & NO HYPE. JUST A STRAIGHTFORWARD CONVERSATION.